Hope is not a strategy.
I love retail. As a growth-stage operator who has partnered closely with founders and CEOs to scale creative, consumer-facing businesses, my leadership style is direct, people-first, and centers around the philosophy that “hope is not a strategy”. I know that great teams do their best work when expectations are clear, priorities are focused, and accountability is consistent. I see my role as bringing structure and discipline in service of a founder’s vision, not on top of it.
Our Services
Serving as a Fractional President to founder-led and privately held consumer brands, partnering directly with CEOs and owners to drive growth, improve operating discipline, and translate strategy into execution. Work spans omni-channel retail, pure-play e-commerce, and hybrid wholesale models, with hands-on involvement across financial evaluation, team and talent assessment, go-to-market strategy, brand and digital marketing, and implementation during periods of transition or acceleration.
• Fractional President and senior operating partner to consumer brands
• CEO-level advisor on strategy, execution, and organizational design
• Full business assessment across P&L, cash flow, channel mix, and unit economics
• Omni-channel growth strategy across DTC, wholesale, marketplaces, and retail
• Team and leadership evaluation, including gaps, structure, and role clarity
• Brand, digital marketing, and customer acquisition strategy
• Hands-on implementation where speed, accountability, and results matter